13 Aug 2026
Søstrene Grene will be launching its first Herts store at The Maltings next month, bringing its much-loved Scandinavian shopping experience to St Albans.
Customers will have the chance to discover Søstrene Grene’s latest homewares, seasonal décor, furniture, craft collections and lifestyle accessories, and the first 100 people in the queue on opening day will receive a voucher for one of the brand’s woollen throws.
Visitors can also enjoy complimentary tote bags filled with selected Søstrene Grene products, alongside live entertainment throughout the launch.
Co-owner and group CEO Mikkel Grene said: “Opening in St Albans marks an exciting step in our continued growth across the UK. Each new store allows us to introduce more people to the wonderful world of Søstrene Grene – a world designed to inspire creativity, curiosity and a sense of calm. We want every visit to feel meaningful, where customers can discover new ideas for their home or simply enjoy a moment of inspiration.”
Head of retail for Denmark, the UK and Ireland, René Jensen agreed: “Expanding into Hertfordshire, is a special moment for us and the response to Søstrene Grene since our initial announcement has been incredibly positive.”
The Maltings centre manager Richard Marrett added: “The excitement surrounding Søstrene Grene has been phenomenal. It’s exactly the kind of brand people have been asking for and brings something completely different to the city – a shopping experience that’s inspiring, affordable, and full of discovery.
“We’re incredibly proud to welcome Søstrene Grene to The Maltings as we continue to attract exciting brands, invest in the centre and give people more reasons than ever to visit, shop and spend time in our amazing city.”
Søstrene Grene’s new store in St Albans will officially open on Friday September 4 at 9.59am.
