24 Apr 2026
Experience a week filled with style, glamour, and self-care right in the heart of St Albans city centre.
Whether you’re a fashion enthusiast, beauty lover, or just want to browse, there’s something for everyone at St Albans Fashion & Beauty Week 2026.
From Monday April 27 to Sunday May 3, the annual citywide event will see fashion retailers, beauty salons and aesthetics specialists offering exclusive discounts, complimentary consultations, bookable treatments and special in-store events.
Participating businesses will be showcasing their expertise with a wide range of experiences, from professional styling consultations and hair appointments to advanced skincare assessments and beauty treatments. A number of retailers and salons will also be hosting one-off events, competitions and workshops, creating a lively and celebratory atmosphere across the city.
The Alternative Beauty, based in The Maltings Shopping Centre, is holding a special event on Wednesday April 29 from 11am-4pm, with special promotions on beauty, fragrance, jewellery, scarves and bags.
The Dressing Room is offering the chance to book a free styling session with one of their trained team members. You can browse the newest SS26 collections with a glass of fizz and afterwards get double loyalty points on purchases during the week.
Air Aesthetics in Christopher’s Place is offering visitors a complimentary 3D skin analysis, followed by a personalised consultation, along with 10 per cent off treatments during the week. Pre-booking is essential.
Mint Velvet are offering complimentary styling appointments, bookable online, as well as 15 per cent off purchases made during Fashion & Beauty Week.
Skin to Love is giving away a complimentary £30 aesthetic consultation with every full-body mole check booked during the week.
Additional hair salons, beauty clinics and boutiques are running exclusive promotions and competitions, with more offers being added in the days to come.
Many of the most popular treatments and styling sessions have limited availability, and residents are encouraged to secure appointments early to make the most of the event.
The full list of businesses taking part include: Air Aesthetics, Baruccio, Boots, Bouyage, Chloe James Lifestyle, Eve & Adam Beauty Clinic, Goddards, Hers N Sirs Hair, Hobbs, Jigsaw, Jo Malone London, Mint Velvet, Molton Brown, Neal’s Yard Remedies, Nobody’s Child, Phase Eight, Rituals, Sally Beauty, Sanrizz & E Beauty Rooms, Skin to love, Simply French, The Alternative Beauty, The Beauty House by Champneys, The Cove Spa, The Dressing Room, Trinder Hair Studios and Whistles.
The full list of offers, participating businesses and booking information can be found at:
www.enjoystalbans.com/fashion-beauty-week
Follow @shopstalbans on Instagram and Facebook to keep up to date with the campaign.
