12 Apr 2026
Experience a week filled with style, glamour, and self-care right in the heart of St Albans city centre as Fashion & Beauty Week returns for 2026.
From Monday April 27 to Sunday May 3, participating businesses will be offering exclusive discounts on a wide range of fashion and beauty products and services.
There is also an array of in-store events and workshops, so it’s the perfect opportunity to refresh your wardrobe, explore new brands or stock up on your favourite beauty essentials.
Discover incredible deals and exclusive offers that will leave you feeling fabulous from a host of local retailers (for the full list see the poster opposite).
Boots will be holding a Beauty Week throughout the week, featuring special offers and consultations from leading brands such as MAC, Liz Earle, Clarins, and YSL, plus a free lucky dip with every purchase each day.
Bouyage is offering the chance to win a variety of treatments through a charity tombola. Proceeds will go to Look Good Feel Better, a charity that supports women with cancer through free workshops, resources, and confidence and well-being support.
Award-winning salon Trinder is offering customers three-for-two on Davies Products and complimentary dry styling throughout the week.
Nobody’s Child is hosting a Sip and Shop event on May 2, where customers can browse with a complimentary glass of bubbly and customers will receive a free gift on purchases over £100. Menswear store Goddards on Chequer Street are offering 10 per cent off all week, and Sanrizz and E Beauty Rooms are offering 20 per cent off selected services and will be hosting a “Bliss Blow Dry & Make-up experience” on Saturday May 2.
Neal’s Yard Remedies in Christopher Place Shopping Centre will host mini-facial experiences and workshops to create your own oil blends throughout the week.
For a full list and bookings, visit the event website at: www.enjoystalbans.com/fashion-beauty-week.
Fashion & Beauty Week campaign is delivered by St Albans City Centre BID (Business Improvement District) and manager Vivien Cannon says: “Don’t miss out on this fantastic opportunity to indulge in style, beauty, and savings. St Albans is becoming a hub for beauty salons, so mark this in your calendars and join us for these unique offerings.
“Fashion & Beauty Week is not only about shopping and pampering, it’s also about celebrating the incredible talent within our business community. By supporting local businesses, you’re contributing to the vibrant culture of St Albans.”
Follow @shopstalbans on Instagram and Facebook for updates.
