15 Apr 2025
Former Miss England and acclaimed fashion designer Hammasa Kohistani is the special guest at an event taking place at The Alternative Beauty in The Maltings Shopping Centre.
Taking place on Thursday May 1, from 5.30-7.30pm, the event marks the UK launch of three new fragrances from Matin Martin and showcases Hammasa’s capsule dress collections as part of St Albans Fashion & Beauty Week.
Guests will have the chance to enter a charity raffle in support of MOA (Mothers of Afghanistan) — with 100 per cent of proceeds going toward aid for children in Afghanistan.
Two lucky winners will take home one of Hammasa’s signature dresses and one of the latest Matin Martin.
Located in the heart of The Maltings, The Alternative Beauty stocks brands such as Matin Martin, Parfum d’Inza, Erre Due, Paese, Skincycles, and others not available elsewhere in Hertfordshire.
Founder Alexandra Sandu said: “We’re so proud to collaborate with Hammasa – her grace, her story, and her vision align beautifully with what we stand for, It’s more than a launch—it’s a celebration of beauty in all its forms.”
Hammasa added: “For me, this collaboration is about more than fashion. It’s about cultural expression, empowerment, and sharing something meaningful with the world. I’m honoured to partner with The Alternative Beauty in a space that celebrates authenticity.”
